Banner ads have survived all phases of the web right from the start and remain the mainstay of the display ad strategy of large companies. But the more confusing the web becomes,
the more difficult it becomes to attract the attention of potential customers. Display banners are getting more creative and those who aren't are lagging behind.
Before we go into a few examples of what to do and avoid, let's take a look at what exactly banner advertising is and what it does well.
What are banner ads?
A banner advertisement is a rectangular advertising format on the Internet that directs visitors to a post-click landing page when they click. The common web banners and sizes are:
Full banner: 468 × 60
Half banner: 234 × 60
Vertical banner: 120 × 240
Classification: 728 × 90
Like a good high-rise advertisement (and any good advertisement in general), a good banner advertisement should be optimized for the four Cs:
4 factor which attract customer click
Does it attract attention?
Is the value proposition clear?
does it stand out from all the boring internet advertising?
Force the viewer to click?
As one of the most popular advertising formats on the web, there are many banners to choose from. Let's see how these 30 examples compare.
5 examples of critical advertising banners
First, this announcement is targeted by Alliant International University. At some point I was looking for a degree in psychology and that tries to bring me to Alliant. Personalization is a critical factor in click rate. It's also informative, showing the types of titles available and where they are available (San Diego and online).However, the overall design looks a bit dated, a bit "Web 2.0". And the button stands out, but it doesn't really look like a button, does it? It is also in an inconvenient place in the center of the display.
best example of banner advertising
This Amazon gift card ad is eye-catching and pleasing to the eye, but it doesn't really communicate the value of partying with an Amazon gift card, namely: Amazon has something for everyone. Plus, the button is probably the least noticeable part of the ad.
so to know more about benefits of banner advertising check out our blog
